I was wondering how long this was going to take.  Friday's BuzzFeed article with President Obama shooting a short viral video in order to get people to sign up for the Affordable Care Act before the February 15 deadline was apparently the worst thing to ever happen to the presidency.  WSJ's Bret Stephens absolutely blows a gasket over this.
With Barack Obama —you won’t mind, Señor Presidente, if we call you Barry?—it’s another story. Dignity of office? How quaint. In this most self-infatuated of presidencies, the D-word is at best an accessory and more often an impediment to everything Barry has ever wanted to be: Cool. Chill. Connected.  So it was that, hours after the U.S. confirmed the murder of Kayla Jean Mueller at the hands of Islamic State, Mr. Obama filmed a short video for BuzzFeed, striking poses in a mirror, donning aviator shades, filming himself with a selfie stick and otherwise inhabiting a role that a chaster version of Miley Cyrus might have played had Hannah Montana been stuck in the White House after a sleepover with the Obama girls.  Ostensibly, the point of the video was to alert BuzzFeed’s audience to the Feb. 15 deadline for ObamaCare enrollment. If communicating with 20-somethings as if they are 11-year-olds is a way to get them to behave like grown-ups, then maybe the White House has at last found a way to make good on its make-believe enrollment numbers.  But that’s not what the BuzzFeed clip is chiefly about. What it’s about is showing just how totally relatable and adorably authentic and marvelously self-aware is this president of ours. “Can I live?” the president says when caught shooting imaginary hoops in his study by a young visitor. “You do you,” the visitor gamely replies before walking off.  Yes, you do you, Barry: It’s what your political career has always been about, from your myth-memoir “Dreams From My Father” to your well-nurtured cult of personality to the coterie of flatterers with whom you have surrounded yourself in office to the supine and occasionally complicit news media that have seen you through six years of crisis, failure and scandal.  “You do you” is the ultimate self-referential slogan for the ultimate self-referential presidency. It’s the “be yourself” piety of our age turned into a political license by Mr. Obama to do as he pleases. It’s what drives his political choices: the immigration amnesty; arbitrary rewrites of the Affordable Care Act; the Environmental Protection Agency’s coal rules; the $128 billion in settlements the administration extorted from six banks convicted of no wrongdoing.
Stephens goes beyond the usual conservative pundit disrepect for President Obama (not "Barry", asshole) straight into open, inchoate fury.  Once again we're back to a racist code-word diatribe about how President Obama in particular is ruining the office with his uppity, blackity black self and needs to be put in his place by a white guy who knows better.

It was tired in 2009, it's tired in 2015.  But most of all it shows that the right has no better arguments against President Obama and never will have any.