Average Revenue per PPV Buy
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Essentially, WWE was getting about half of the PPV revenue prior to the WWE Network launch.
From a monthly basis, WWE PPVs stats were:
STARTRATINGPRICE AVG MONTHLY
1/1/2013
3.4
$42.99
5,994
319,833
1/1/2012
3.3
$41.56
5,905
335,250
1/1/2011
3.6
$40.76
6,157
320,175
1/1/2010
3.5
$38.67
6,592
302,592
1/1/2009
3.7
$35.63
6,970
374,183
1/1/2008
3.4
$36.31
6,907
419,533
1/1/2007
3.7
$36.26
6,868
433,400
5/1/2006
3.9
$32.49
5,334
410,913
5/1/2005
4.0
$30.38
5,713
520,092
5/1/2004
3.7
$32.38
4,975
440,067
5/1/2003
3.8
$34.01
5,006
467,000
5/1/2002
3.7
$33.88
5,551
448,175
5/1/2001
4.6
$31.39
8,577
594,622
5/1/2000
5.0
$32.01
11,556
667,533
5/1/1999
6.2
$30.91
12,064
573,717
5/1/1998
5.0
$30.20
11,426
447,092
If we look at these variables, we can regress on Rating, ln(price), avg attendance and estimate average monthly PPV buys.
2015 Stats
Rating = 3.3 (first 9 months of 2015)
ln(Price) = ln($9.99) = 2.30
Avg Attendance = 5,770 (first 10 months of 2015)
Estimated Monthly PPV Buys at $9.99 = 1,057,840
Actual average paid subscribers for WWE Network in 2015? 1,106,000.
Error? -4.3%.
The concept of 3M to 4M monthly paid subscribers for WWE Network seems very difficult without a huge increase in the event attendance and Raw ratings.
posted by Indeed Wrestling at 6:02 PM on Dec 13, 2015
"Model says WWE Network at 9.99 should have 1.1M in subs; it does."
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