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THOUGHTS ON PROFESSIONAL WRESTLING ANALYTICS By Chris Harrington (indeedwrestling@gmail.com)
I didn’t spend my childhood tracking professional sports. In fact, I can recall only two contests that ever really intrigued me.  The first was the annual March Madness NCAA Basketball Tournament.  I was fascinated with the odds-making around how to seed the teams, and how often did Number 14 beat Number 3 (answer: 17 times).  The second was the Olympics Medal Count standings with the international intrigue and all of the unusual game specialization (Grenada, population 110,000, won a gold medal in 2012 in the 400m dash!) However, these are both short-lived events.  So, instead of watching sports, I was always more excited about setting a fictitious Tecmo Super Bowl Sack Record with Howie Long on the NES.
With my  love for mathematics, I did hear about sabermetricians (people who engage in “specialized analysis of baseball through objective evidence, especially baseball statistics that measure in-game activity”-Wikipedia). While it sounded interesting but I couldn’t imagine studying the works of baseball statistics when I detested actually watching the baseball games. It was when I read Michael Lewis’ Moneyball that I was instantly drawn to the description of historian/statistician/writer Bill James. In his works, James posed baseball questions and answered them with statistics and insightful analysis. He self-published books full of metrics, some as his own new inventions, and proved his points & theses about baseball. Since he wasn’t a traditional sports writer his approach baffled some and left them uninterested.  A lot of people didn’t foresee any demand for that form of exploration.  Yet he prospered among a core group of likeminded folk and over time his examinations grew in popularity and influence. Bill James succeeded in inspiring others people to look for relationships squeeze meaning from these imaginary numbers. That idea, aggregating data points and using statistical tools to gleam significant (and insignificant) conclusions fascinated me.
Luckily, instead of baseball, I did have a athletic endeavor that intrigued me - Professional Wrestling. Whilst the WWE’s moniker of “Sports Entertainment” is oft-derided, I loved the nexus of the colorful characters from theater with the truly impressive displays of activity. 
In High School I began tracking results from the syndicated C-shows such as WCW Worldwide and WWF Jakked. I loved the randomness – seeing the journeymen battling the jobbers-to-the-stars against the developmental prospects. I began to scour for additional results so I could put together brackets populated by the win-loss records for the likes of Super Calo, Fit Finlay, Crash Holly and Mideon.  I wanted to know who was the king of the jobbers (the tallest midget)?
I was hardly the first person to do this. For instance, one of the first pieces of pro wrestling analytics that I came across was from the original UseNet group rec.sport.pro-wrestling (RSPW).  Nicolas Seafort had decided to tackle someone’s question about Alex Wright’s win-loss record by compiling the data going back several years to the mid-1990s. ( You can see still read an archive of his great work over at www.solie.org )
Most pro wrestling analytics projects have started in a similar way – someone asks a somewhat open-ended question (“Is this the youngest roster that WWF has ever had?”). To answer that, you need to cross a large timespan and utilize a larger timeframe of data before a meaningful compare/contrast can be provided. 

A big turning point for me was an econometrics class that I took at the University of Rochester. One of my final projects was creating a predictive model to look for rhyme and reason in how the Pro Wrestling Illustrated 500 ranked various wrestlers. It required importing the historical PWI 500  lists, cross-referencing all of the names and adding various accomplishments in that year (# of PPV appearances, belts won, federations worked) and prior year rankings to look at what variables represented a meaningful correlation. As with many quandaries, it’s a much easier question to ask (“What are the PWI 500 rankings based on?”) than answer.
THE CHALLENGES
In my time reviewing professional wrestling records and attempting to create meaningful (and random) analytics and analysis, here are a many of the major challenges that I’ve encountered:
1.      Name & Identity Confusion People have a lot of gimmicks and the same gimmicks get re-used. Some territories will cycle through various people under the same mask. Legends and rumors often replace discernible facts (i.e. who played Doink the Clown at a given European House Show after Borne was fired).  In older reports, names are reported phonetically how they sounded over the loudspeaker rather and particularly pernicious misspellings abound!

2.      “Propriety” resources In any field of research some materials are easier to access than others. Professional Wrestling History is no exception. There are terrific Pro Wrestling Historians who have spent enormous swatches of time carefully transcribing results and indexing information. Some publish record books or write detailed biographies. Information may be posted online in large, well-organized chunks (I am fond of www.thehistoryofwwe.com posting an entire year on a single webpage). Other times, the information is available but broken into dozens of posts on somewhat obscure webpages or tape-trading sites. Or, the results could show up as chunks of text behind paywalls in Newsletter Archives or only in non-electronic published forms. Television ratings may be quoted, but the raw information is usually available from the measurement services directly, for a hefty subscription fee. The work involved in collecting and organizing the results can be incredible and consequently many people don’t share their “raw” databases. 

3.      Incomplete and evolving Record-keeping As people bounce from project to project, it can be hard to keep track of what new information has been revealed since the last time you may have built a database on a certain subject. Not only are new matches taking place every day, but despite the adage
“once it’s out there, it’s out there forever”, old information can seem to slip away. Some of it is the shift from published newspapers to online news sources. Some of it is message boards disappearing years later, or websites no longer being maintained as federations go out of business and fans lose interest. Historians, often older fans, do a fantastic job resurrecting accounts and memories of people who were around in younger days, but if information isn’t recorded in a real-time fashion, there is a strong chance it will be lost eventually.

4.   Private Information Discrete data such as “number of buys for a Pay-Per-view” or “downside guarantee for a WCW employee” aren’t always available. Since WWE is a publicly traded company, many of their metrics are available in some form since their IPO in late 1999. However, most pro wrestling companies were not publicly traded and the quality of the information that the promoters released publicly varies enormously. Companies that have “gone under” also face the danger that many of the best sources of their records (records, gate receipts, booking sheets) were not captured and carefully recorded. Still, to pay the tax man, many state commissions did have a hand in auditing the information (attendance, gate, licensing wrestlers) so information can vary state to state.

5.   Exaggerations and assorted Tall Tales No one’s memory is perfect. Likewise, promoters have an incentive to be larger-than-life and appear infallible. There’s a lot of reasons to lie ranging from outright jealous and pettiness to benign indifference and honest confusion. Fans misremember events they attended.  Wrestlers misrecall where they were and who they wrestled.  The past is remembered with rose-colored glasses. The seedy nature of pro-wrestling and the kayfabe-laden, pseudo-sport coverage it’s given leave large holes in the record. Published articles from respectable news source have been laced with mistakes and even outright carny lies.
6. Over-reliance on same resources (or unsourced claims) There are situations where a single source of “truth” (Wikipedia, for instance) is cited to credit a fact (an age, a claim about the success or attendance of an event, etc.) that cannot be firmly established.  True primary or well-sourced secondary resources can be quite difficult to obtain. Events with results emerge, and it can be difficult to ascertain the origin of the information.
7. Inaccurate Assumptions Good data collection practices can still lead poorly reasoned conclusions. This especially happens when comparing datapoints from different countries or from different time periods.  I’ve especially noticed the confusion that stems from Television (Nielsen) share ratings and Pay-per-view “buyrate” (percentage of the users among the universe of PPV-capable television systems which has bought a PPV) . Comparing arena attendances from companies across the United States doesn’t always factor in the population differences and the venues available to run.
8.  Attempting to capture intangible variables How “hot” was the crowd? How “good” was the wrestler?  Was the show “successful”?  Tallying wins & losses is often an easier exercise, but finding ways to quantify these sort of extremely atmospheric and experiential information is hard. Often, only the basic statistics (Who wrestled? How long? Where and When? Which spot on the card?  What was the attendance? How old or how tall or how much did they weigh?) are available, but more complexity can be added with thoughtful measurement.
9.  Lack of a formal community Unlike more established analysis in professional sports, pro wrestling analytics remains somewhat scattered. This is partially because of the broadness of the term “pro wrestling” and the number of different federations, wrestlers, styles, and locations that covers.  There are language barriers when you’re comparing Lucha Libre and Puroresu. Fans often are attached to the promotion they grew up with so older fans are more likely to cover WWWF or Georgia Championship Wrestling while younger fans are more focused on ECW and Ring of Honor. Pro Wrestling Historians and Pro Wrestling Analysts often cross paths, but they don’t always do the same work – transcribing results versus standardizing the information into a generalized and indexed format.
THE RESOURCES
Yet, we’ve come a long way in the past thirty years about overcoming these challenges. In the past dozen years, the internet has grown into an enormous resource with many well-organized databases.
For instance, there are incredible wrestling databases online now.  Here is a list of websites that have search engines that I will often consult for information – especially birth/death, height/weight, debut or other relevant statistics: ·         wrestlingdata.com ·         profightdb.com ·         genickbruch.com ·         cagematch.net ·         prowrestling.wikia.com
·     moonsault.de ·         luchawiki.com ·         wikipedia.org
When I started subscribing to Dave Meltzer’s Wrestling Observer Newsletter, I’ll admit that I was disappointed that a portion of the publication was taken up with RING RESULTS. These would be text recaps the house shows and international tours of various pro-wrestling organizations. I would skip that part and instead focus in on the insider news and rumors. It didn’t seem important to know how many people attended the Butte, Montana event or who worked in the third match from the top.
However, now I cherish that the information has been recorded and saved. The raw and unbiased data provides an unbelievably excellent pool of information to be mined. It’s exceptionally easy to miss the seemingly unimportant points of history which are happening now while you’re blinded  by whatever the “big story” of the week may be.
These are the websites that I normally visit besides the ones listed above:
My favorite Pro Wrestling Discussion Boards: ·         f4wonline.com ·         prowrestlingonly.com ·         deathvalleydriver.com ·         kayfabememories.com ·         wrestlingclassics.com
Pro Wrestling Newsletters and Audio: ·         wrestlingobserver.com ·         pwtorch.com
Pro Wrestling History Sites: ·         thehistoryofwwe.com ·         prowrestlinghistory.com ·         www.asahi-net.or.jp/~qy3i-hmn/index.htm
Pro Wrestling Statistics & Other Interesting Data: ·         solie.org ·         wrestling-titles.com ·         www.obsessedwithwrestling.com ·         starratingslist.blogspot.com ·         www.gerweck.net/ ·         www.garywill.com/wrestling/decwres.htm ·         indeedwrestling.com (I would be remiss if I didn’t plug my website at least once!)
WHERE ARE WE?
Right now, pro-wrestling analysis/analytics is usually distributed in one of four ways:
a) Posted on a message board (some behind a pay wall, some not). Sometimes this is reposted on other message boards.
b) Incorporated into newsletter analysis. Dave Meltzer has done a lot of great original work.  I’ve read very good debates on “drawing power” from message boards reappropriated into point systems and brought into newsletter articles.  
c) Published stand-alone on a website for reference. Sometimes author will post a link to the analysis on message boards or link-sharing sites like reddit.com
d) Formally published as an article in a magazine (Fighting Spirit Magazine, for instance), analysis in a newspaper article (for instance, USA Today articles about Pro Wrestling deaths) or stand-alone in a book (The Pro Wrestling Hall of Fame: The Heels).
What we don’t have now is a clearinghouse that provides a place to have detailed pro wrestling analytics discussions outside of the general pro wrestling discussion areas.  I am not aware of a purely pro wrestling analytics (statistics, studies, etc.) journal or a message board purely devoted to this topic. It’s likely the universe is still compromised of many isolated souls working on their own pet projects. Hopefully, someday we can all come together and share what we’ve learned and what we want to learn in a larger setting.