Nice effects ! It makes a much more appealing window to the store, and it is good to offer the customers the possibility to interact with the brand. I also saw some realisations of a firm called Zamensis ( http://www.zamensis.fr ), which is doing this kind of visual merchandising. The particularity is that they can trigger visual effect such as lights only when people look at a product in a window. Whatever, this is a good example of sensorial marketing, and I hope all our stores will tend to this kind of merchandising interactions in the future !
Nordstorm's Interactive Development, Visual Merchandising and Operations Teams worked on this interactive visual merchandising project, outlined in the following video:
Nordstrom Downtown Seattle: Writing with Light
FYI: I will be exploring the topic of Pervasive Retail over a series of posts. Here are some tentative blog post titles:
Interactive Visual Merchandising, Screens Large and Small at the Mall Revisited, Large Displays in Public Spaces (preview of CHI 2011 workshop), Privacy and Security Issues in Interactive, Cross-Platform/Device Pervasive Retail, Accessibility and Cognitive Load Issues in Pervasive Retail, Overview of Retail Customer Experience's resources, and more.
posted by Lynn Marentette at 4:57 AM on Apr 22, 2011
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Close this window Jump to comment formNice effects ! It makes a much more appealing window to the store, and it is good to offer the customers the possibility to interact with the brand.
I also saw some realisations of a firm called Zamensis ( http://www.zamensis.fr ), which is doing this kind of visual merchandising. The particularity is that they can trigger visual effect such as lights only when people look at a product in a window.
Whatever, this is a good example of sensorial marketing, and I hope all our stores will tend to this kind of merchandising interactions in the future !
11:30 AM