This demo was created by the Emerging Experiences team at Razorfish. Here's the video description from Vimeo:
"Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers. Our Emerging Experiences team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting."
Comment: We've graduated from 2D multi-touch manipulation of photos via pan-zoom-rotate-resize-drag to 3D multi-touch manipulation of "objects".
So? I'm expecting much more.
There is much room for creative growth in this area!
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