I've seen a few displays place right on the shelf with the food items over the past few months. The ones I've seen at Wal-Mart are tastefully done and are not too intrusive, but they are not interactive.
[Image][Image] In my opinion,it would be much more useful if the screens were touch-enabled, so I could quickly access the information I needed. Who wants to stand in front of the Pringles while a video cycles through information that may not be what is needed?
Here is another example of an "interactive" display positioned at shelf-level: I was in the cheese aisle at the supermarket the other day, and thought I heard something, but I wasn't sure what it was. I walked right by the source, and I was searching for it. Can you find it in the picture below?
[Image] (Picture taken by cellphone)
If you watch the video clip below, you can see that the "user experience" design behind this scenario needs quite a bit of improvement. I thought I might get a coupon from this display, but I was mistaken, disappointed, and unsure how to explain the situation to the cashier.
I was also disappointed because I know that there is much better technology available than this little...box!
[Video] (Video taken with cell phone)
The display says "SmartSource". SmartSource is a company that rents digital signage equipment, such as plasma video walls, waystation kiosks, and so forth. They work with Popstar Networks, a company that provides customized digital media marketing and communication solutions.
Popstar Networks now offers mobile digital advertising via Bluetooth-enabled digital media displays. Popstar Networks also provides 3D content as a holographic image. According to information from the Popstar Networks website, the 3D experience is provided through Philips 3D WOWvx technology.
You can watch a videoclip of 3D action from the Popstar Networks website: 3DTV
I suppose that the cheese aisle at the supermarket is not yet worthy of an interactive 3D "solution" : {
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