Drayton Bird
My blogs
| Gender | Male |
|---|---|
| Industry | Marketing |
| Occupation | Copywriter - and "serial" chairman of several marketing firms |
| Location | London, United Kingdom |
| Introduction | The CIM named Drayton one of 50 people who shaped today’s marketing. And David Ogilvy said he “knows more about direct marketing than anyone in the world.” But don't blame him for all the crap you get sent. He published his first novel, “Some rats run faster” when 27. Hardly anyone read this brilliant work as it had virtually no plot. 4 more books followed: “Commonsense Direct and Digital Marketing” – out in 17 languages; “Salesletters that sell” & “Marketing Insights and Outrages” and "Direct Marketing for Lawyers". He's written over 1,000 columns, spoken in 50 countries and worked with many leading brands, incl. Amex, BA, Hargreaves Lansdown, Mercedes, Microsoft, Nestle, P & G, IBM, Unilever and Visa. In 1977, he and two partners set up Trenear-Harvey, Bird & Watson, sold in l985 to O&M. As Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest DM agency network, and was elected to the worldwide Ogilvy Group board. He now runs Drayton Bird Associates and has interests in 3 other firms. The ones he never visits do much better. This blog shows what all that has done to his head. |
| Interests | Food, Wine, History, Music - and a few more things you'll discover reading this blog... |
| Favorite Movies | "Black Orpheus", "The Magnificent Ambersons", "The Big Lebowski", "All About My Mother", "Volver", "The Barbarian Invasions"... and many more. When you are as old as I am you can't remember |
| Favorite Music | All Charlie Parker, all late Mozart, Bellini, Bach, all Stax, Patti Labelle, Martina Topley-Bird (I'm biased, but she really is good), Aretha Franklin, all early Tamla Motown - especially Marvin Gaye, most Blues guitars - it goes on and on... |
| Favorite Books | This is really a tough one! Candide by Voltaire, Tom Jones - and all Fielding, all Jane Austen, all Evelyn Waugh, all Andrea Camilleri - pity only a few books have been translated into English, Ed Mc Bain, Elmore Leonard, Jonathan Swift, "The Oxford Book of Quotations" - in fact almost any book of quotations, but I am a compulsive reader so the list goes on and on |